226. Heart to Heart With Lebo Madiba

In this episode we begin a series honouring phenomenal women under the theme Heart to Heart  With…

We begin with the PR Powerhouse herself Lebo Madiba. We cover her back story that led to her passion for PR, her entrepreneurial journey , her short stint in corporate and much more… 

Bio   

          LEBO MADIBA
Lebo is a strategic communication expert, a content maverick, brand builder, a technology enthusiast, and a PR maven. Her over 20-years journey in PR, digital, marketing includes roles in both agency and corporate, as well as the less travelled journey of entrepreneurship.
She uses her blend of expertise in PR, brand and marketing, to help South African and multinational brands solve complex business challenges, and to build and protect corporate reputation.
In 2011 she established PR Powerhouse, a strategic public relations consultancy that grew over a period of time to handle the reputation management, crisis communication and transformation driven communications of blue chip companies such as SAA, Nedbank, Cricket South Africa, South African Chamber of Commerce, Business Unity South African and the South African Civil Aviation Authority amongst others. At the time one of her clients also included a mid-cap JSE listed black industrialist and technology company then known as Ansys Limited. Ansys was reposition- ing itself to become a leading technology business geared to be part of South Africa's 4th industrial revolution journey.
The business acquired a number of business that would enable their ability to be a wholesale provider - as part of this process, they recognised that they needed to have strategic communications and marketing to amalgamate its people, services and products, and took a decision to bring Lebo into the fold by acquiring her PR business and repositioned it as its in-sourced Marketing and PR department with Lebo, as its Chief Marketing Officer (CMO).
As Chief Marketing Officer she handled the rebrand of Ansys to Etion, amalgamated its 4 subsidiaries under one brand, and took them on a journey of the design of a common culture and employee value proposition, successfully entrenching the brand with its customers, developing go-to-market strategies, as well as transitioning and landing the name change with shareholders, media and the investor community.
Upon the success of Etion, she was headhunted to Ogilvy South Africa's PR and Influence business, as Managing Partner - one of the largest branding and communications companies in the country and the most awarded.
In 2020 in the middle of the COVID-19 pandemic, she took the decision to re-establish PR Powerhouse, as a strategy, data, insights, influence, content and reputation management agency.
ACCOLADE AND ACHIEVEMENTS
Industry Involvement:
MainJuror: AdFocusAwards2021–2022
Judge: Judge: Judge:
New Generation Award – Digital and Social Media PRISM Awards – recognising excellence in PR Standard Bank Top Women in Business
Speaker Platforms:
Headline Speaker: Nedbank IMC Conference
Industry Accolades
100 Most Influential Young South Africans 2018
Finalist: Emerging Entrepreneur - Business Women’s Association in the Regional Achievers category
Top 100 Young South Africans Mail & Guardian
Top 15 in the South African chapter of the internationally-recognised Goldman Sachs 10 000 Women Certificate Programme for female entrepreneurs at the Gordon Institute of Business Science (GIBS), a global intervention for successful female entrepreneurs, driven by Goldman Sachs in 46 countries.
Destiny Magazine Power of 40, recognising movers and shakers in business, under the age of 40 – 2013.
She is profiled and commentates in media about a number of topics that is she passionate about. Media clips that may be of interest:
Future of PR Commentary: MarkLives
https://bit.ly/3MySVTn
Ethical Business Practice in Demand: Mail & Guardian:
https://bit.ly/3ljDHoU
Meta threatens to further entrench the digital divide: Facebook/Meta Opinion: Business Day: https://bit.ly/3MvIakk
Lebo on 702 with Eusebius McKaiser
https://bit.ly/2D8iRUG
Lebo on Metro FM with Rams Mabothe
https://bit.ly/2JNJfod
Lebo on Kaya FM with Bridget Masinga
https://bit.ly/2RJUpNr
BizCommunity – BizTrends 2018 – Boldly advancing into the digital technology future
https://bit.ly/2T0PkCb
BizCommunity - BizTrends 2017 - Talk left, walk right - the anti-establishment era
https://bit.ly/2OzrSbw
BizCommunity – BizTrends 2016 – The year of the audience
https://bit.ly/2F9pN6U
ATTRIBUTES
Ability to see growth opportunities not only for herself but for the companies/brand that she supports, as well as teams, people, and women that she meets along her journey.
Fearless to knock on doors that some may deem to be impossible 

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